Home > Books, Calendars, Magazines, & Videos > Books > Collectors Guides >   Authoritative Guide to Lionel's Promotional Outfits 1960-1969
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Description   The Authoritative Guide to Lionel’s Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called “uncataloged train sets”) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history. With limited production and distribution, Lionel’s promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents—even their existence—remained uncertain for decades.

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